Lotus Biscoff® trademark guidelines
When can you use the Biscoff® trademark?
You can only use the Biscoff® trademark on the conditions that you:
- use the real Biscoff® ingredients in your recipe (hereinafter « Product »). and,
- respect the Biscoff® trademark guidelines as mentioned below.
The Product must be prepared and manufactured exclusively within your point of sale in a healthy and safe environment, in compliance with all applicable laws, standards and regulations. The Product must be made on site and sold within 48 hours of its manufacture. The Product must contain genuine Biscoff® ingredients.
Hereby we mean photography of your Products exclusively used for menu communication, in-store communication or on your business’ social media accounts.
Biscoff iconic cookie or Biscoff spread jar can be used in photography if this represents the way the Product is being served or represents the amount of ingredient that is actually used
Example 1: you can use a Biscoff® cookie next the coffee cup or on your muffin only if you are serving it this way to your customers
Example 2: you can use the Biscoff® jar next to your donut if you have used the Biscoff® spread as an ingredient. One jar should suffice, no more.
The Biscoff® cookie or packaging cannot be altered/changed/edited. You cannot use any illustration or product rendering.
Biscoff® logos or any other Biscoff brand assets cannot be edited into the photo
As a closing remark
Lotus Bakeries may change or withdraw these Guidelines at any time in its sole discretion. Changes will be published on this website. You agree to be bound by the latest version of these Guidelines as published on this website. You also agree to comply with any other brand usage guidelines instituted by Lotus Bakeries from time to time. We advise you to check this website every 6 months whether the Guidelines have been amended or withdrawn.
By using our trademarks, you acknowledge that Lotus Bakeries is the holder of these trademarks and that you will not contest, challenge or interfere with Lotus Bakeries’ rights, including registration anywhere in the world of such trademarks (alone or in combination with other elements). You also acknowledge that you will not misuse or cause reputational damage to our trademarks. Any goodwill derived from using Lotus Bakeries’ trademarks will inure to the benefit of and belongs to Lotus Bakeries only. No other rights as set out herein are granted to you.
Lotus Bakeries reserves the right, at any time and in its sole discretion, without giving any justification, to revoke any authorization to use the Biscoff® brand.
Companies that would like to use more assets than allowed per these Guidelines or to look into the opportunity of co-branding, are strongly encouraged to connect directly with our local Lotus Bakeries teams to see what the requirements are and what the licensing contracts entails.
For more questions, reach out to your local sales representative.
1. MENU COMMUNICATION
When visualizing the Product made with Biscoff on menu communication (e.g. menu card, menu displays, totems ….), we provide the following guidance.
- The Biscoff trademark must always be written with capital “B” and followed by the registered trademark sign ®
- After Biscoff, you must always mention which Biscoff ingredient is being used (e.g. cookie, spread, topping).
- The Biscoff logo or any other branded assets cannot be used.